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 Publishing articles online is
a highly effective way to increase affiliate
revenue. In the current marketing environment, it is
increasingly important to differentiate yourself.
Consumers have become savvier and are increasingly
suspicious of pure shopping websites that send them
to another site to complete product purchase.
Furthermore, you may capture a consumer's purchase
once, but they are not likely to return to your
site. Instead, they will simply return to the
retailer you referred them to complete a purchase.
One, highly effective, way to attract new visitors
and motivate them to return to your site later is to
publish articles related to the product you are
trying to promote. For example, if you are trying to
promote a new portable MP3 player, you might publish
a product review online and include your affiliate
links in the article.
These product reviews add value to your website and
can dramatically increase consumer confidence in
your site. In addition, if you carefully craft your
article, you can include targeted keywords which may
help you achieve a higher rank in search engines. If
your review is useful, users may even link to it
from their personal blog, which may also increase
your search engine page rank.
You may be thinking, "I am not a writer, so
this strategy will not work for me."
However, if you choose affiliate programs carefully
and focus your energy on products that you have a
genuine interest in it becomes much easier. There
are a couple of easy things you can do to increase
your affiliate revenue and make your affiliate
marketing strategy easier. Write articles that give
more than a recommendation. You should talk directly
to the consumer about how this product has impacted
your life. Speak directly about your experiences
with a product, tell a story about using it, ask
questions that make the consumer think about how
their life would be improved by owning the product.
By writing a product review, consumers will be less
likely to be suspicious when you refer them to
another site. In the consumers mind, you are simply
reviewing the product, but are not involved in
selling it directly. If your audience begins to
trust your recommendations, you will find that you
can sell products to them over and over again.
Now that you have written a compelling, personal
article about your product, you have to make sure
that other people find your masterpiece. How do you
promote this article?
One method of promoting your articles is to publish
your own newsletter. Publish an opt-in newsletter
that features a teaser paragraph about your article
and a link back to your website for the complete
article. Be sure to avoid sending your articles out
as spam. Be patient as your subscriber list grows
and only send people information they have asked
for.
If you do not have a mailing list, you still have
options. You can publish your article in article
databases so that other newsletter publishers will
run your article in their newsletter or on their
website. Publish your new product review in an
article database with a link to your website in the
articles credits. Do a search on Google for free
content and then learn how to submit your articles.
Finally, you can post your articles or product
reviews on related bulletin boards and forums
online. It is free and people will be able to
interact with you. Of course, if you try posting an
affiliate link, people will notice and you will
immediately lose credibility. Simply include a link
to your website in your signature. If your articles
are interesting, people will visit your website
where you can use your affiliate links.
In summary, provide your audience interesting,
relevant content and they will trust your
recommendations. If they trust you, they will buy
from you. Promote your affiliate programs with
personal recommendations in newsletters on relevant
websites and online forums. The visitors will come,
but more importantly they will buy.
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