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 Marketing is the process of
planning and executing the pricing, promotion, and
distribution of goods, ideas, and services to create
exchanges that satisfy individual and organizational
goals.
The word market originally meant the place where the
exchange between seller and buyer took place. Today
we speak of a market as either a region where goods
are sold and bought or particular types of buyer ,
When strategizing specialists in marketing comment
about markets they are usually referring to the
different groups of people and/or organizations. The
four major market groups are 1) consumer, 2)
business to business, 3) institutional, 4) reseller
5)Free ads 6) advertisement
Advertising on the World Wide Web is a recent
phenomenon. Prices of Web-based advertising space
are dependent on the "relevance" of the
surrounding web content and the traffic that the
website receives.
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E-mail advertising is another recent phenomenon.
Unsolicited bulk E-mail advertising is known as
"spam". A message is spam only when it is
unsolicited and in bulk.
Unpaid advertising (also called word of mouth
advertising), can provide good exposure at minimal
cost. Personal recommendations ,spreading buzz, or
achieving the feat of equating a brand with a common
noun -- these must provide the stuff of fantasy to
the holder of an advertising budget.
The most common method for measuring the impact of
mass web advertising is the use of the rating point
(rp) or the more accurate target rating point (trp).
These two measures refer to the percentage of the
universe of the existing base of audience members
that can be reached by the use of each media outlet
in a particular moment in time. The difference
between the two is that the rating point refers to
the percentage to the entire universe while the
target rating point refers to the percentage to a
particular segment or target.
Whereas marketing aims to identify markets that will
purchase a product (business) or support an idea and
then facilitate that purchase, advertising is the
paid communication by which information about the
product or idea is transmitted to potential
consumers.
Public service advertising, non-commercial
advertising, public interest advertising, cause
marketing, and social marketing are different terms
for (or aspects of) the use of sophisticated
advertising and marketing communications techniques
(generally associated with commercial enterprise) on
behalf of non-commercial, public interest issues and
initiatives.
Mahipal Reddy http://www.desiclassifieds.com.
http://www.desihotornot.com
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