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 There is a new form of
advertising that is taking off and from the new
coverage it is getting it may be the next biggest
thing since PPC. Currently webmasters spend huge
amounts of money to get web visitors via banner ads,
popup ads, and pay per click ads. The newest mode of
attracting traffic is called Pixel Advertising.
The basic premise is that people buy pixels on a web
page that link back to their web site. The pixels
form images that develop into a mosaic that can
become a pop culture piece of art. Kind of like the
cigar wrapper art. The end result is a web page that
gets good traffic with a link back to their site,
which drives visitors, which drives sales.
Driving this new medium is the notion that pay per
click costs too much... If you had 10 clicks a day
at 10 cents each, in one year it would cost you
$365! Take that out 5 years and you are talking
about over $1800! The reality is that often clicks
cost a lot more than 10 cents each which translates
to a whole lot more money. People have been reported
paying more than $50 a click.
Pixel ads are a single purchase and last for years.
It is not uncommon to see people offering their
space for 5 to 10 years. With a good quality image,
it could return more visitors to your web site than
pay per click at a huge savings. Spaces are most
commonly sold in 10 by 10 pixel blocks at 25 cents
per pixel up to over a dollar a pixel. (100 pixel
total in a block). Most sell in the 10px by 10px
minimum format since this is logically the smallest
usable space. All the blocks bought commonly must
form a square or rectangle.
Pixel advertising is just in it’s infancy. It is
still too early to tell there it may lead, but for
as little as they cost, the pixel ads are probably
money well spent. It is after all a drop in the
bucket from an advertising costs standpoint. At the
least, it will add to the collection of inbound
links that all sites need to be successful.
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