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 When creating an ad copy, you
should make it believable and persuasive. Some of us
are missing some crucial things to include. Here are
7 tips to help you create a powerful ad copy.
1. Use a "P.S." at
the end of your ad copy. This is where you
either want to repeat a strong benefit or use a
strong close, like a free bonus. For example,
"P.S. You can get (product), worth over ($),
for the low price of ($)!" Another example,
"P.S. I can not guarantee the (No.) bonuses
will be here tomorrow!"
2. You could end your ad copy
with a discounted price. Just list your
regular price and then offer a discounted price off
the order 'right now'. You could also offer a rebate
that takes effect instantly. For example, you could
say, "Instead of paying $99, you could order
now and get an instant rebate of $20 - you only pay
$79!"
3. You could end your ad copy
with a free sample or trial of your product.
If your ad didn't attract them to buy, maybe a free
sample or trial would. If you were selling an
e-book, you could give them a free sample at the end
of your ad copy. For example, you could say,
"If you're still not sure about ordering,
download a FREE sample chapter!"
4. Motivate people to buy your
product. Tell them positive things. For
example, you could say, "You can now reach your
goals and change your life if you buy our
product." If you come across positive in your
ad copy, they will become positive about reaching
their goals using your product.
5. Never assume people believe
the information in your ad copy. You need to
back-up all your claims with indisputable evidence.
For example, you could include testimonials, expert
endorsements, third party tests or studies, strong
guarantees, a list of customers, pictures of
customers, etc.
6. Create a bond with your
visitors by bringing up likes or dislikes you
have in common with them in your ad copy. Just make
sure you do your research. For example, you could
say, "I hate it when you have to wait in line
for a long time at the drive-through." Another
example, "I really like it when I have extra
money to spend."
7. Ask people at the end of
your copy why they decided not to buy. This
will give you new ideas on how to produce ad copy
that's more profitable. Have a web form or e-mail
link in place so they can answer you. You may find
out they don't like your guarantee or graphics. It
could be anything.
Use these 7 tips and you'll create your own powerful
ad copy.
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