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 Advertising is everything,
some people say.
Regardless if you have a product, a service, a hobby
website or just want to share pictures of your
wedding, you have to advertise somehow to get the
traffic to your site or blog.
But not all traffic is equal. There are services
that can help you drive tons and tons of traffic to
your site and it won’t do you any good at all
because it’s not targeted traffic.
Take for example all of the many different ’surf
for traffic’ or ‘traffic clicking’ programs
that are out there. If you have a website that is
about your hobby, say model airplanes, then what
good is this traffic really going to do you? Who’s
using these services? Webmasters and marketers that
want traffic on their own site. So they most likely
won’t spend any more time on your page than is
required by the little timer these services use and
then they are gone again. Even if your site is about
these traffic services (this is about the only time
you will see very much benefit from using such a
tool) you will still have to spend a ton of time
just surfing and clicking around to get a real
benefit from these programs.
Once marketers realized that they switched gears.
They started promoting all the different programs to
a lot of other marketers to get them in their
downlines, so they could get some traffic as a bonus
and that was their new focus. Problem is that that
is exactly what everyone else did, so not a lot of
people were surfing anymore.
Bottom line is, you want traffic, but you need
targeted traffic, so here are some tips on how you
can generate exactly the traffic you need and bring
the visitors you want visiting your site to you
instead of chasing after them.
1. Content
What is your website about? Do you just have a
page with a lot of links and not much else? If
that’s the case, think about adding some content
to your website that will be of value to any
potential visitors. You could write articles or find
articles at one of the many directories that you can
reprint on your site.
2. Talk about your experiences with your subject
matter.
You don’t have to put up some kind of resume
(although that can work too), but rather try writing
about what you are doing, as it relates to your
topic of choice. Let’s look at the model airplanes
again briefly, you could talk or write about the
latest plane type you built, how the last time
flying your plane went, what challenges you run into
or perhaps even post some pictures of your plane or
of you flying it.
3. Forums and Bulletin Boards.
You could add a forum or bulletin board to your
website where your visitors can interact with each
other. There are a lot of free services available
out there that you can use to either remotely host a
forum for you, or even software you can install on
your website’s server. To find some of these, just
head over to your favorite search engine and you
will definitely find plenty to choose from. And
while you are visiting the search engine, why not
run a search for any bulletin boards and forums that
are already out there for your chosen topic? You
could visit those and interact with the visitors
there and since many allow you to post a signature
or a profile, you could add a little line about your
own site with a link (just check the rules of the
forum first so you don’t violate any of them).
4. Start a blog.
Blogs are very popular and search engines love
them because they provide constantly new and fresh
content. Your blog would be a great place to talk
about what you are up to that day. So if you spent
some time today buying new parts for your plane you
could write about where you found them, how much
they cost you, why you chose those parts, anything
really goes. The really great part about this is
that you can point links from your blog back to your
website, so when the search engine stops by to grab
and index your latest content, it will also stop by
your website and you will start seeing very targeted
traffic heading your way.
5. Write articles.
Writing articles isn’t hard and can be a great
source of fresh, new traffic to your website. There
are a lot of ezines on any topic out there and there
are also a lot of directories just to share your
articles at. Basically what you do is to write an
article and then add a small resource box that links
back to your website (just like a signature) and
then let other ezine publishers know that you are
allowing them to print your article in their ezine.
And many publishers go to the article directories to
find new content for their newsletter and even their
websites. And since there are websites and ezine
newsletters on any imaginable topic out there, you
can’t lose. Write an article every couple of days
and post it in the directories (even one a week or
every two weeks will start getting you traffic) and
you will all of a sudden find new traffic coming
from search engines, newsletters and websites.
Best of all, these 5 simple tips will bring targeted
traffic, meaning the visitors are coming to you
because they are interested in what you wrote about.
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