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 If you are a new to web site
promotion or an experienced campaigner, you should
include Traffic Exchanges as part of your marketing
plan.
When you join a Traffic Exchange you agree to surf
other peoples pages and in return, they will surf
yours.
Traffic exchanges have been around for a while now,
with the largest ones numbering subscribers in the
tens of thousands. So submitting your webpage to a
Traffic Exchange will potentially give it exposure
to a large number of people.
There are basically two types of exchanges, manual
surf and auto surf. With the manual surf exchange
you click through websites. The Autosurf site
presents pages to you automatically without the need
to click.
Some of the advantages of Traffic Exchanges are
as follows:
1. A cheap and often free method of sending traffic
to your website. This can help with your page rank
2. The traffic you generate arrives almost instantly
3. Some exchanges allow the surfer to choose an ad
which is associated with pages they view. This is a
good way of testing your copy before you spend money
placing it in the outside world.
4. Most traffic exchanges allow you to build a down
line by referring others to them. You usually get
credit for their activity, and over time your
traffic becomes almost solely generated by the
efforts of others.
5. You will be exposed to a lot of products and
services you wouldn’t normally see, which means
you will have a better appreciation of your market
and you will pick up some good ideas about promoting
your product.
There are some downsides too:
The people surfing these programs are mainly
interested in promoting their own page – not
looking at yours. This means that you will need to
generate a lot more hits for each sale.
When you start out you can spend long hours
generating traffic from your own surfing.
Here are some suggestions for getting the most out
of Traffic Exchanges:
1. Join the big ones. You will get your page to a
wider audience if you do
2. Join manual surf exchanges. Your page is more
likely to be read.
3. Find one with a surf ratio of 2:1 or better. What
this means is that for every 2 pages you surf your
site is viewed once.
4. Join one where you get credit (clicks/money) for
the activity of those you have referred. This allows
you to generate lots of free traffic as you refer
more and more people
5. Join one that’s been around for a while. Your
going to put a lot of work into growing your client
base here, if they have been in business for a while
(more than 2 years) they have a better chance of
lasting the next two.
6. Join as a free member first, until you understand
enough about the program to decide if the paid
benefits are worth your while.
7. Join two programs (but no more) to begin with.
This way you can allocate some of your traffic to
promoting each exchange to the others customer base.
In this way you will grow your down line and the
amount of traffic you get for free.
8. Join at least one which allows the surfer to
choose the pages they view by selecting an ad
associated with the page. This will give you a
valuable insight to the effectiveness of you ad
copy. Trafficswarm is run this way.
9. Take advantage of your surfing time. Take note of
the pages you view and the reasons that that made it
attractive or not to you.
10. The pages you select to promote must convey
their message at a glance and ideally should contain
a free offer (Ebook, Ezine sign up). Your objective
should be to encourage the surfer to find out more,
setting up a future sale
With this information you will get the more visitors
and customers to your website. Over time you Traffic
Exchange program will feed itself to provide free
traffic forever.
Here’s to your success!
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